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Marketing the Moon / The MIT Press ~ Marketing the Moon: The Selling of the Apollo Lunar Program is a comprehensive look at the successes and the challenges of launching a massive marketing program. Marketing and communication managers will find countless insights into the pitfalls as well as the rewards of creating and nurturing their own initiatives…
Marketing the Moon: The Selling of the Apollo Lunar ~ Marketing the Moon: The Selling of the Apollo Lunar Program (The MIT Press) [Scott, David Meerman, Jurek, Richard, Cernan, Eugene A, Kosofsky, Scott-Martin] on . *FREE* shipping on qualifying offers. Marketing the Moon: The Selling of the Apollo Lunar Program (The MIT Press)
Marketing the Moon: The Selling of the Apollo Lunar Program ~ recommend the book highly enough to be included in all of the relevant university curricula, as well as being an excellent resource and inspiration for experimental game designers and creative writers. marketinG the moon: the SeLLinG of the apoLLo Lunar proGram by David Meerman Scott and Richard Jurek. The MIT Press, Cambridge,
Marketing the moon : the selling of the Apollo lunar ~ In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program Includes bibliographical references (pages 126-129)
Marketing the Moon: The Selling of the Apollo Lunar Program ~ The MIT Press is a leading publisher of books and journals at the intersection of science, technology, and the arts. . The Selling of the Apollo Lunar Program Marketing the Moon: The Selling of the Apollo Lunar Program. Stephen Petersen. Posted Online March 24, 2015 . Marketing the Moon: The Selling of the Apollo Lunar Program. Stephen .
Marketing the Moon : The Selling of the Apollo Lunar Program ~ One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger .
Marketing the Moon: The Selling of the Apollo Lunar Program ~ Marketing the Moon: The Selling of the Apollo Lunar Program by David Meerman Scott and Richard Jurek. MIT Press, 2014, 144 pp. The striking image on the cover of Marketing the Moon: The Selling of the Apollo Lunar Program is of the moon wrapped in the American flag. In the style of modernist propaganda bordering on postmodernist parody, Old .
Marketing the Moon: The Selling of the Apollo Lunar Program ~ David Meerman Scott and Richard Jurek, The MIT Press, Cambridge, Massachusetts, 130 pages.ISBN 978-0-262-02696-3. Hardback. David Scott and Richard Jurek, authors of “Marketing the Moon: The Selling of the Apollo Lunar Program,” are professional marketing experts, with a serious side-interest in NASA history and memorabilia.
Marketing the Moon: How Space Collectors Retold the Story ~ In "Marketing the Moon: The Selling of the Apollo Lunar Program" co-authors David Meerman Scott and Richard Jurek reveal how NASA built its case to send astronauts to the moon. At an upcoming space artifact auction, among the selection of astronauts' autographs, spacecraft parts and mission patches, is a 45-year-old press kit from the 1969 .
David Meerman Scott / The MIT Press ~ MIT Press began publishing journals in 1970 with the first volumes of Linguistic Inquiry and the Journal of Interdisciplinary History. Today we publish over 30 titles in the arts and humanities, social sciences, and science and technology. . Marketing the Moon The Selling of the Apollo Lunar Program . the selling of the Apollo program.
Marketing the Moon: The Selling of the Apollo Lunar ~ Buy Marketing the Moon: The Selling of the Apollo Lunar Program (The MIT Press) by David Meerman Scott, Richard Jurek (ISBN: 8601401113072) from 's Book Store. Everyday low prices and free delivery on eligible orders.
Marketing the Moon: The Selling of the Apollo Lunar Program ~ "Marketing the Moon" is an illustrated and comprehensive report of the history of the historical moon landing in marketing terms. The known, unknown, good, bad, the amazing, the challenging, the behind-the-scenes drama and jubilation. The discussion goes back to Jules Verne, who wrote his book 'From the Earth To The Moon', 104 years prior to the event, and proceeds to all the marketing .
Marketing the Moon: The Selling of the Apollo Lunar Program ~ Marketing the Moon: The Selling of the Apollo Lunar Program is a comprehensive look at the successes and the challenges of launching a massive marketing program. Marketing and communication managers will find countless insights into the pitfalls as well as the rewards of creating and nurturing their own initiatives…
Marketing the moon : the selling of the Apollo lunar program ~ In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. format_catalog: Book format_category_catalog: Books id: 20a411b1-457a-c755-3156-8f3fa92fa377 isbn: 9780262026963 item_details
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Marketing the moon : the selling of the Apollo lunar ~ Get this from a library! Marketing the moon : the selling of the Apollo lunar program. [David Meerman Scott; Richard Jurek] -- In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger .
Marketing the Moon: The Selling of the Apollo Lunar ~ Marketing the Moon is a fascinating look at how NASA and its partners brought the Moon to the world's living rooms. Apollo's revered place in the collective imagination stems, in large part, from the efforts detailed in this book. ―Fritz Johnston, Vice President, Brand and Advertising, The Boeing Company Don't think for a moment that NASA masterminded a PR campaign that brought the Apollo .
Marketing the Moon: The Selling of the Apollo Lunar ~ Marketing the Moon (Hardcover) The Selling of the Apollo Lunar Program. By David Meerman Scott, Richard Jurek, Eugene A. Cernan (Foreword by) . MIT Press, 9780262026963, 130pp. Publication Date: February 28, 2014
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Marketing the Moon: How space collectors retold the story ~ "Marketing the moon was a huge success," says Scott, a marketing strategist and bestselling author who notes he's not related to the Apollo astronaut of the similar name. "To deliver 24 men to the moon – 12 of whom ventured to its surface – with 1960s technology, is even more remarkable from our vantage point four decades later.
Apollo Artifacts: Marketing the Moon ~ My friend and fellow Apollo enthusiast Richard Jurek and I wrote a book to be published by MIT Press titled Marketing the Moon: The Selling of the Apollo Lunar Program. Gene Cernan, Apollo 17 Commander and the last man to walk on the moon wrote the foreword to the book. Rich and I have been working on this project for some three years.
Marketing the Moon / David Meerman Scott; Richard Jurek ~ MIT Press / Arts . Marketing the Moon The Selling of the Apollo Lunar Program. by David Meerman Scott; Richard Jurek. MIT Press. The MIT Press. . “To call the Apollo Program the greatest marketing exploit of the 20th century is not hyperbole, but, as David Meerman Scott and Richard Jurek show us, simply a of fact. .
Marketing the Moon: 3 of 4: The Selling of the Apollo ~ Marketing the Moon: 3 of 4: The Selling of the Apollo Lunar Program (The MIT Press) Hardcover – February 28, 201 by David Meerman Scott (Author), Richard Jurek (Author), Eugene A Cernan (Foreword), & 1 more
Apollo Artifacts: Marketing the Moon book ~ My friend and fellow Apollo enthusiast Richard Jurek and I wrote a book to be published by MIT Press titled Marketing the Moon: The Selling of the Apollo Lunar Program. Gene Cernan, Apollo 17 Commander and the last man to walk on the moon wrote the foreword to the book. Rich and I have been working on this project for some three years.